This brief gave the challenge of reimagining HMV’s brand for a new generation. The fresh and bold identity celebrates the personal elements of physical media, inspired by signings and emphasises the value of owning and collecting. Project done in collaboration with Jess Edwards & Tyler Pearce.
HMV Shop Sign
Vinyl & Blu-Ray Bags
Inspired by vinyl sleeves, with a space on the back for customers to add a personal message for gifting.
A brand knew in-store experience, allowing customers to enjoy the experience of physical media in a private booth.
Signing Event Posters
Signing Event Stand
Unique for each artist or band.
A knew collaborative effort between HMV and various music and film venues, such as The Waterfront in Norwich.