HMV

This brief gave the challenge of reimagining HMV’s brand for a new generation. The fresh and bold identity celebrates the personal elements of physical media, inspired by signings and emphasises the value of owning and collecting. Project done in collaboration with Jess Edwards & Tyler Pearce.

HMV Shopfront

HMV Shop Sign

Seasonal Magazines

Vinyl & Blu-Ray Bags

Tote Bag

Gift Card

Inspired by vinyl sleeves, with a space on the back for customers to add a personal message for gifting.

Nipper Lounge

A brand knew in-store experience, allowing customers to enjoy the experience of physical media in a private booth.

Staff Uniforms

Signing Event Posters

Signing Event Stand

Unique for each artist or band.

Pop-Up Stand

A knew collaborative effort between HMV and various music and film venues, such as The Waterfront in Norwich.

Billboard Advertisement

Delivery Lorry

Do you want to see more?